Category: design
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From Perception to Prediction
Contemporary AI systems promise adaptability, prediction, and optimization. Yet many of the concepts behind today’s data-driven technologies already emerged in the cybernetic art and design experiments of the 1960s and 1970s. The crucial difference lies in their cultural function. While postwar artists and designers developed open systems to expand perception, contemporary AI increasingly transforms systems…
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Narratives as Design Practice in the Startup Context: Reflections from a Design Perspective
If narratives are understood as designed systems, design education must move beyond the production of artifacts. It requires the ability to situate visual and interactive outcomes within broader narrative structures. Design thus emerges not merely as aesthetic practice, but as a strategic discipline that shapes meaning, perception, and action.
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The Last Design Revolution: Why the Bauhaus Still Matters and Why We Are Misunderstanding Adaptability in the Age of AI
Adaptability has become a central promise in contemporary branding. Yet what is often described as flexibility is, in many cases, nothing more than controlled repetition. True adaptability does not emerge from variation alone, but from structure. The Bauhaus understood this. Today’s AI-driven systems often do not. They generate consistency, but struggle to produce meaning.
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Reduction as Insight: Why AI Struggles with Abstraction, Minimalism, and Brand Development
AI can generate convincing brand assets, but it struggles with what matters most in design: reduction. Abstraction is not about adding possibilities, but about deciding what must remain. Without judgment, there is no clarity. And without clarity, there is no brand.
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Strategic Design for a Robotics Startup from Fraunhofer environment
A student project at Macromedia University developed a strategic brand and UX/UI concept for the robotics startup Botfellows. Focusing on human–robot collaboration, the team translated complex technology into clear communication, intuitive interfaces, and a cohesive identity while demonstrating how design thinking enables accessibility, trust, and usability in emerging, highly technical fields.
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