Category: business
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Narratives as Design Practice in the Startup Context: Reflections from a Design Perspective
If narratives are understood as designed systems, design education must move beyond the production of artifacts. It requires the ability to situate visual and interactive outcomes within broader narrative structures. Design thus emerges not merely as aesthetic practice, but as a strategic discipline that shapes meaning, perception, and action.
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Strategic Design for a Robotics Startup from Fraunhofer environment
A student project at Macromedia University developed a strategic brand and UX/UI concept for the robotics startup Botfellows. Focusing on human–robot collaboration, the team translated complex technology into clear communication, intuitive interfaces, and a cohesive identity while demonstrating how design thinking enables accessibility, trust, and usability in emerging, highly technical fields.
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A 360° Identity: Fogg
Fogg is a global Internet access solution. With Fogg travelers can now stay online when traveling for a favorable fixed cost. Fogg offers fully mobile internet access, with the freedom to connect on the go through 3G/4G coverage. Bunch developed the identity based on the brand directions that were conceived by the suprb Kurppa Hosk.…
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Pop Art for Technology Nerds
Eric Frommelt is a Youngstown, Ohio born – Brooklyn, New York based artist and designer. His work explores the idea of networks and systems through the synthesis of fundamental design elements, geometry and abstraction. He’s obsessed with technology, maps, data visualizations, information graphics, technical diagrams, infrastructure, architecture and complexity – all of which informs his…

