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Imagining Tomorrow: Why Futures Need Images – Part II
The future cannot be observed, it must first be imagined. Building on Vilém Flusser’s philosophy of technical images, this essay explores why renderings, speculative visualizations, and concept designs are more than representations of tomorrow.…
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Imagining Tomorrow: Why Futures Need Images – Part I
The future is never experienced directly. Before it becomes technology, architecture, or innovation, it first exists as imagination. This essay explores why images are among design’s most powerful tools for making possible worlds thinkable.
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Visual Thinking as Design Practice
Design is often understood as a discipline of communication. But what if its primary role is not to communicate ideas, but to generate them?
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When Digital Tools Become Environments
Marshall McLuhan’s famous dictum “We shape our tools and thereafter our tools shape us” seems more relevant than ever in our age. This article explores how technologies evolve from tools into environments, shaping habits,…
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From Dada to Data: What Contemporary Generative Design Can Learn
At first glance, the experimental collages of Dada and today’s generative design systems seem to share a common logic: fragmentation, recombination, and the use of existing material. Yet their cultural intentions could hardly be…
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The Loss of Distance: Real-Time Systems, Perception, and the Digital Present
Contemporary digital systems increasingly eliminate temporal, spatial, and cognitive distance. Drawing on Paul Virilio and Vilém Flusser, this essay examines how real-time interfaces, AI, and platform logics transform perception into an operational process of…
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Vilém Flusser, Technical Images, and the Aesthetics of Coded Systems
Contemporary digital design increasingly operates through systems, interfaces, and algorithmic processes rather than fixed visual objects. Revisiting Vilém Flusser’s theory of technical images, this essay examines how contemporary practices by artists and studios such…
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From Perception to Prediction
Contemporary AI systems promise adaptability, prediction, and optimization. Yet many of the concepts behind today’s data-driven technologies already emerged in the cybernetic art and design experiments of the 1960s and 1970s. The crucial difference…
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Narratives as Design Practice in the Startup Context: Reflections from a Design Perspective
If narratives are understood as designed systems, design education must move beyond the production of artifacts. It requires the ability to situate visual and interactive outcomes within broader narrative structures. Design thus emerges not…
