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The Last Design Revolution: Why the Bauhaus Still Matters and Why We Are Misunderstanding Adaptability in the Age of AI
Adaptability has become a central promise in contemporary branding. Yet what is often described as flexibility is, in many cases, nothing more than controlled repetition. True adaptability does not emerge from variation alone, but…
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Reduction as Insight: Why AI Struggles with Abstraction, Minimalism, and Brand Development
AI can generate convincing brand assets, but it struggles with what matters most in design: reduction. Abstraction is not about adding possibilities, but about deciding what must remain. Without judgment, there is no clarity.…
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Strategic Design for a Robotics Startup from Fraunhofer environment
A student project at Macromedia University developed a strategic brand and UX/UI concept for the robotics startup Botfellows. Focusing on human–robot collaboration, the team translated complex technology into clear communication, intuitive interfaces, and a…
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Immersive Art Festival Paris
Digital design involves ‘digital sculpting’, a process of using computer-generated images to design living spaces and create interaction with the public. The projected images, combined with sound design. The festival will be held from…
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Six N. Five’s Le Monde Des Images
Directed by Ezequiel Pini, the soul of Six N. Five is bridging design together with art in a distinctive fashion. Since being founded in 2014, the design studio has been transforming perceptions of what…
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Virgile Laguin – Design graphique & Culture visuelle
Virgile Laguin is a graphic designer from Le Havre. He is responsible for the visual communication of the University of Le Havre communication department, while also working as a freelancer for external sponsors: ADBU,…
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Pour la culture avec Murmure!
Based in Caen and Paris, Murmure is a French creative communication agency specializing in the strong visual identity. The agency is directed by two artistic directors (Julien Alirol and Paul Ressencourt) and aspires to…
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Studio Jimbo’s Best Aesthetic Shock
Jimbo Barbu works under the moniker Studio Jimbo, as an independent designer and art director in Paris on various editorial, branding and identity projects. His style is communicative, using typography to create impact and…
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Evelyn Siegmund’s Image Processing
Those who think all the visually stunning and creative artwork in Germany comes from Berlin, Hamburg or Düsseldorf might take a look on Evelyn Siegmund to change their perspective. Having worked for the quite…
