Category: design
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Vilém Flusser, Technical Images, and the Aesthetics of Coded Systems
Contemporary digital design increasingly operates through systems, interfaces, and algorithmic processes rather than fixed visual objects. Revisiting Vilém Flusser’s theory of technical images, this essay examines how contemporary practices by artists and studios such as Defasten, Refik Anadol, Ryoji Ikeda, and Casey Reas reveal a profound cultural shift: from images as representations to images as…
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From Perception to Prediction
Contemporary AI systems promise adaptability, prediction, and optimization. Yet many of the concepts behind today’s data-driven technologies already emerged in the cybernetic art and design experiments of the 1960s and 1970s. The crucial difference lies in their cultural function. While postwar artists and designers developed open systems to expand perception, contemporary AI increasingly transforms systems…
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Narratives as Design Practice in the Startup Context: Reflections from a Design Perspective
If narratives are understood as designed systems, design education must move beyond the production of artifacts. It requires the ability to situate visual and interactive outcomes within broader narrative structures. Design thus emerges not merely as aesthetic practice, but as a strategic discipline that shapes meaning, perception, and action.
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The Last Design Revolution: Why the Bauhaus Still Matters and Why We Are Misunderstanding Adaptability in the Age of AI
Adaptability has become a central promise in contemporary branding. Yet what is often described as flexibility is, in many cases, nothing more than controlled repetition. True adaptability does not emerge from variation alone, but from structure. The Bauhaus understood this. Today’s AI-driven systems often do not. They generate consistency, but struggle to produce meaning.

