Category: interaction
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When Digital Tools Become Environments
Marshall McLuhan’s famous dictum “We shape our tools and thereafter our tools shape us” seems more relevant than ever in our age. This article explores how technologies evolve from tools into environments, shaping habits, attention, and expectations, and why this shift places new responsibilities on UX and UI designers. Design increasingly operates not at the…
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From Perception to Prediction
Contemporary AI systems promise adaptability, prediction, and optimization. Yet many of the concepts behind today’s data-driven technologies already emerged in the cybernetic art and design experiments of the 1960s and 1970s. The crucial difference lies in their cultural function. While postwar artists and designers developed open systems to expand perception, contemporary AI increasingly transforms systems…


