Category: design
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Reduction as Insight: Why AI Struggles with Abstraction, Minimalism, and Brand Development
AI can generate convincing brand assets, but it struggles with what matters most in design: reduction. Abstraction is not about adding possibilities, but about deciding what must remain. Without judgment, there is no clarity. And without clarity, there is no brand.
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Strategic Design for a Robotics Startup from Fraunhofer environment
A student project at Macromedia University developed a strategic brand and UX/UI concept for the robotics startup Botfellows. Focusing on human–robot collaboration, the team translated complex technology into clear communication, intuitive interfaces, and a cohesive identity while demonstrating how design thinking enables accessibility, trust, and usability in emerging, highly technical fields.
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Immersive Art Festival Paris
Digital design involves ‘digital sculpting’, a process of using computer-generated images to design living spaces and create interaction with the public. The projected images, combined with sound design. The festival will be held from October 18 to 24, 2019 at The Atelier des Lumières, a digital art centre where immersive exhibitions are dedicated to the…
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Six N. Five’s Le Monde Des Images
Directed by Ezequiel Pini, the soul of Six N. Five is bridging design together with art in a distinctive fashion. Since being founded in 2014, the design studio has been transforming perceptions of what digital design can be through their minimal, surreal, and tranquil creations. From their professional work for the likes of Samsung to…
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Virgile Laguin – Design graphique & Culture visuelle
Virgile Laguin is a graphic designer from Le Havre. He is responsible for the visual communication of the University of Le Havre communication department, while also working as a freelancer for external sponsors: ADBU, La Galerne bookstore, etc. He participates in the organization of Une Saispon Graphique, an annual event focused on contemporary graphic design.…