Author: Tino Schwanemann
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The Last Design Revolution: Why the Bauhaus Still Matters and Why We Are Misunderstanding Adaptability in the Age of AI
Adaptability has become a central promise in contemporary branding. Yet what is often described as flexibility is, in many cases, nothing more than controlled repetition. True adaptability does not emerge from variation alone, but from structure. The Bauhaus understood this. Today’s AI-driven systems often do not. They generate consistency, but struggle to produce meaning.
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Reduction as Insight: Why AI Struggles with Abstraction, Minimalism, and Brand Development
AI can generate convincing brand assets, but it struggles with what matters most in design: reduction. Abstraction is not about adding possibilities, but about deciding what must remain. Without judgment, there is no clarity. And without clarity, there is no brand.
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Strategic Design for a Robotics Startup from Fraunhofer environment
A student project at Macromedia University developed a strategic brand and UX/UI concept for the robotics startup Botfellows. Focusing on human–robot collaboration, the team translated complex technology into clear communication, intuitive interfaces, and a cohesive identity while demonstrating how design thinking enables accessibility, trust, and usability in emerging, highly technical fields.
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Immersive Art Festival Paris
Digital design involves ‘digital sculpting’, a process of using computer-generated images to design living spaces and create interaction with the public. The projected images, combined with sound design. The festival will be held from October 18 to 24, 2019 at The Atelier des Lumières, a digital art centre where immersive exhibitions are dedicated to the…
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Six N. Five’s Le Monde Des Images
Directed by Ezequiel Pini, the soul of Six N. Five is bridging design together with art in a distinctive fashion. Since being founded in 2014, the design studio has been transforming perceptions of what digital design can be through their minimal, surreal, and tranquil creations. From their professional work for the likes of Samsung to…