Tag: visual identity
-
Narratives as Design Practice in the Startup Context: Reflections from a Design Perspective
If narratives are understood as designed systems, design education must move beyond the production of artifacts. It requires the ability to situate visual and interactive outcomes within broader narrative structures. Design thus emerges not merely as aesthetic practice, but as a strategic discipline that shapes meaning, perception, and action.
-
The Last Design Revolution: Why the Bauhaus Still Matters and Why We Are Misunderstanding Adaptability in the Age of AI
Adaptability has become a central promise in contemporary branding. Yet what is often described as flexibility is, in many cases, nothing more than controlled repetition. True adaptability does not emerge from variation alone, but from structure. The Bauhaus understood this. Today’s AI-driven systems often do not. They generate consistency, but struggle to produce meaning.
-
Strategic Design for a Robotics Startup from Fraunhofer environment
A student project at Macromedia University developed a strategic brand and UX/UI concept for the robotics startup Botfellows. Focusing on human–robot collaboration, the team translated complex technology into clear communication, intuitive interfaces, and a cohesive identity while demonstrating how design thinking enables accessibility, trust, and usability in emerging, highly technical fields.
-
Pour la culture avec Murmure!
Based in Caen and Paris, Murmure is a French creative communication agency specializing in the strong visual identity. The agency is directed by two artistic directors (Julien Alirol and Paul Ressencourt) and aspires to produce and develop singular creative and aesthetic projects adapted to its clients’ desires. Murmure is a multiple faceted platform able to…
-
Studio Jimbo’s Best Aesthetic Shock
Jimbo Barbu works under the moniker Studio Jimbo, as an independent designer and art director in Paris on various editorial, branding and identity projects. His style is communicative, using typography to create impact and power. Science fiction, art, photography, fashion music are all inspirations and anything can make something click in his head and give…