Tag: art direction
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Narratives as Design Practice in the Startup Context: Reflections from a Design Perspective
If narratives are understood as designed systems, design education must move beyond the production of artifacts. It requires the ability to situate visual and interactive outcomes within broader narrative structures. Design thus emerges not merely as aesthetic practice, but as a strategic discipline that shapes meaning, perception, and action.
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The Last Design Revolution: Why the Bauhaus Still Matters and Why We Are Misunderstanding Adaptability in the Age of AI
Adaptability has become a central promise in contemporary branding. Yet what is often described as flexibility is, in many cases, nothing more than controlled repetition. True adaptability does not emerge from variation alone, but from structure. The Bauhaus understood this. Today’s AI-driven systems often do not. They generate consistency, but struggle to produce meaning.
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Strategic Design for a Robotics Startup from Fraunhofer environment
A student project at Macromedia University developed a strategic brand and UX/UI concept for the robotics startup Botfellows. Focusing on human–robot collaboration, the team translated complex technology into clear communication, intuitive interfaces, and a cohesive identity while demonstrating how design thinking enables accessibility, trust, and usability in emerging, highly technical fields.
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Six N. Five’s Le Monde Des Images
Directed by Ezequiel Pini, the soul of Six N. Five is bridging design together with art in a distinctive fashion. Since being founded in 2014, the design studio has been transforming perceptions of what digital design can be through their minimal, surreal, and tranquil creations. From their professional work for the likes of Samsung to…
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Virgile Laguin – Design graphique & Culture visuelle
Virgile Laguin is a graphic designer from Le Havre. He is responsible for the visual communication of the University of Le Havre communication department, while also working as a freelancer for external sponsors: ADBU, La Galerne bookstore, etc. He participates in the organization of Une Saispon Graphique, an annual event focused on contemporary graphic design.…