Keith Schofield is a commercial and music video director based out of Los Angeles. He has directed videos for Charlotte Gainsbourg & Beck, Justice, The BPA (FatboySlim), and Supergrass; and commercials for K-Swiss, Sony, McDonalds and Virgin Mobile. His hobbies include drawing, eating Urkel-O’s™, and writing autobiographies in the third person…

The BPA “Toe Jam” video is really an innovative and funny work. There are lots of naked young people, making things with their private parts. Well, the black bars that cover their bits.

“I was apprehensive about working with so many unclothed people. I don’t think I’ve even directed a scene with two people kissing. But the project was never meant to be sexual. I pitched it as: ‘It’s about as erotic as a naked guy streaking through a football game.”

“We had a pretty low turnout for casting, but I was happy with a high percentage of people. We were basically casting on charisma and looks. The censored black bars are a relic of the 70s, and I wanted to capture that all-natural vibe from the decade. So we requested for no tattoos, spray tan, or silicon implants – which may have contributed to our low turn out. But I was really happy with the cast that we ended up with. The shoot went really well. Everyone got desensitized to the nudity pretty quickly. All the actors seemed to be having a really fun time; I actually had to ask them to bring down the energy for the party scenes, but good vibes all around.”

“It helped that we had a rehearsal day – everyone was dressed in bikinis and swimsuits – so it was in many ways a warmup for the shoot day. I had diagrams for all of the shapes and letters; but it took a while to figure out how to exactly place everyone.”

Find the video here: http://keithschofield.com/the-bpa/ or on Youtube: http://www.youtube.com/watch?v=G6l0bT8_mu8

In 2009 he won a Cannes Gold Lion for Diesel “SFW XXX.” You can watch the entire video here: http://keithschofield.com/diesel/

Just check out his website and have fun: http://keithschofield.com/