Tag: strategic design
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Narratives as Design Practice in the Startup Context: Reflections from a Design Perspective
If narratives are understood as designed systems, design education must move beyond the production of artifacts. It requires the ability to situate visual and interactive outcomes within broader narrative structures. Design thus emerges not merely as aesthetic practice, but as a strategic discipline that shapes meaning, perception, and action.
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Strategic Design for a Robotics Startup from Fraunhofer environment
A student project at Macromedia University developed a strategic brand and UX/UI concept for the robotics startup Botfellows. Focusing on human–robot collaboration, the team translated complex technology into clear communication, intuitive interfaces, and a cohesive identity while demonstrating how design thinking enables accessibility, trust, and usability in emerging, highly technical fields.