Tag: Frankfurt
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Reduction as Insight: Why AI Struggles with Abstraction, Minimalism, and Brand Development
AI can generate convincing brand assets, but it struggles with what matters most in design: reduction. Abstraction is not about adding possibilities, but about deciding what must remain. Without judgment, there is no clarity. And without clarity, there is no brand.
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Evelyn Siegmund’s Image Processing
Those who think all the visually stunning and creative artwork in Germany comes from Berlin, Hamburg or Düsseldorf might take a look on Evelyn Siegmund to change their perspective. Having worked for the quite popular left-wing newspaper Frankfurter Rundschau in the past, Evelyn is now focussing on her work on Image Processing, Manipulation, Retouching, Typography…