Tag: brand
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The Worst Thing A Designer Can Do Is Not Get Noticed – Josip Kelava
When Josip graduated from Swinburne Faculty of Design, he remembers what his university teacher said to him and has inspired him ever since. The teacher said: “The worst thing a designer can do is not get noticed.” And from those words, he realized that it wasn’t so much about making something look good, but creating…
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When does a car become an icon?
Leo Burnett supports the “Jeep Icon” effort, for which the agency created a new recognizable but distilled symbol for the brand that will be used globally across 15 markets to drive Jeep’s 70th anniversary initiative. The campaign launches with a TV spot, press and outdoor in addition to the Twitter promotion. In coming months other…