Category: ad
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The Colorful World of Kustaa Saksi
Color is at once both the most subjective and the most universal of design elements. For most of us, there is no particular rationale behind what we regard as our ‘favorite’ colours. But for a designer, making the right choice of color combinations can mean the difference between success and failure. Kustaa Saksi shows us…
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When does a car become an icon?
Leo Burnett supports the “Jeep Icon” effort, for which the agency created a new recognizable but distilled symbol for the brand that will be used globally across 15 markets to drive Jeep’s 70th anniversary initiative. The campaign launches with a TV spot, press and outdoor in addition to the Twitter promotion. In coming months other…
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I want @IWANTdesign
I Want Design is a young studio from London… where else?… I absolutely fell in love with their work, so it’s time to set a spotlight on them right here. They are creatives focusing on graphic design, art direction, branding, illustration, image making, set design, publications, digital, editorial and thinking… “We like to think that…
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In Graphics We Trust
“Glitch can be a lot of things – anything, in fact, that breaks the rules of classic design standards: imperfection, misfunction or maybe exaggeration. An error appearing graphically or content-wise or both.” Sebastian Onufszak (Augsburg, Germany) Polish illustrator, designer and director Sebastian Onufszak says: “Creativity is like a journey…. the inspiration arises from the way you…